This is a description of the event. The text about the upcoming event will look good here. Tell your visitors what they are up to, what they are waiting for: Tell them everything that is important and interesting to know.

Tell us about your event in detail: schedule, speaker information, topic. Such content works well when targeted at the target audience. Make sure that the information you provide is addressed to who you would like to see at your event. A personal, and sometimes emotional, approach helps motivate site visitors to register or buy tickets.